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Cedar City, UT – Southern Utah University Athletics select Rojo Research to perform fan demographic and media consumption research.

Assistant Athletic Director for Marketing, Tim Potter, stated, "Southern Utah University is excited to work with Rojo Research and looks forward to the opportunity to learn more about our audience and demographics."

“Southern Utah faces a challenge not uncommon to several mid-major programs”, remarks John Herron, President of Rojo Research. “The program desires to engender excitement with potential sponsors beyond their locale. SUU will leverage their fan demographics to illustrate a sponsor’s investment will yield a solid ROI.”

Southern Utah University is a member of the former Mid-Continent Conference, recently renamed The Summit League. The school has an enrollment of 7,000 undergraduate and graduate students, and fields 14 Division I programs.

Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.

 

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