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FOR IMMEDIATE RELEASE: January 4, 2007

NIAGARA UNIVERSITY PURPLE EAGLE ATHLETICS SELECTS ROJO RESEARCH
TO PERFORM AUDIENCE RESEARCH

PORTLAND, Ore. --Niagara University Purple Eagle Athletics selects Rojo Research to perform audience research in effort to increase corporate sponsorship revenues.  Rojo research will contact Purple Eagle athletics ticket purchasers to gather demographic data, which will be leveraged in the corporate sponsorship sales process.

“The Rojo platform is exactly what we need to illustrate the tremendous value of Purple Eagle fans to our corporate partners”, says Glenn Hoffman, Associate Athletics Director of External Affairs.

“With greater corporate emphasis on fan demographics to justify an ROI, we foresee mid-major programs will need to define their audience to remain a competitive local and regional marketing vehicle.”

Niagara University has an enrollment of 3,800 students, is a member of the MAAC Conference and fields 17 Division I programs.

Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through  phone and Web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.

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