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FOR IMMEDIATE RELEASE: January 7, 2009

BOISE HAWKS PLUCK ROJO FOR FAN STUDY
CLUB TO AGGRESSIVELY PURSUE SPONSORSHIP REVENUE IN SPITE OF A CHALLENGING ECONOMY

 “Boise, ID -The Boise Hawks Baseball Club has selected Rojo Research to perform fan demographics in support corporate sponsorship initiatives. This partnership with Rojo Research is something we are really looking forward to for the upcoming year. We are always looking for new research information on the Boise marketplace that we can utilize to provide added value to our fans." comments Kristen Nimmo, Marketing Manager for the Boise Hawks. "With the help of Rojo Research we will be able to better understand the wants and needs of our corporate sponsors, season ticket holders and fans.”

“We are very excited to partner with the Boise Hawks,” remarks John Herron, president of Rojo Research. “Boise has become one of fastest growing communities in the West, and the Hawks have been entertaining Treasure Valley fans since 1975. Rojo Research is quite enthused to help the club leverage its considerable audience to underscore an immense value for current and future corporate sponsors.”

The Boise Hawks are a member of the Northwest League and a Single-A Short Season affiliate of the 2008 N.L Central Chicago Cubs. Acclaimed Hawks alumni include Jeff Samardzija, Geovany Soto, Dontrelle Willis, and Troy Percival.

Rojo Research specializes in college and pro sports fan research to assist organizations increase corporate sponsorship revenues. With 50 college programs, Rojo is one of the largest providers of audience demographics for NCAA member institutions, including Boise State, Idaho State, and the University of Idaho.

Through phone and web-based methodologies, Rojo Research offers over 400 data points including demographics, purchasing trends, shopping habits, and local media consumption. The Boise Hawks are the first NWL team to retain Rojo Research services. Rojo’s current minor-league partners include the Stockton Ports, Lancaster Jet Hawks, Modesto Nuts, Delmarva Shorebirds, Portland Beavers, and the St. Paul Saints.

 

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