Barrington, IL. –The Barrington Youth Dance Ensemble has commissioned Rojo Research to perform a study on its patron demographics.

Rojo Research will capture data on patron demographics, purchasing plans, shopping behavior, and event experience; and such data is leveraged to support a corporate sponsorship revenue initiative.

“Sponsors are no longer looking to make outright donations without security that they will have return on their investment dollars.” remarks Rania El Sorrogy of BYDE. “The research that will be aggregated with the help of Rojo Research will give us deeper insight into our audience tastes and preferences. This in turn will help us to find the most appropriate sponsors and advertisers for our supporters.”

 “Since inception almost 20 years, the Barrington Youth Dance Ensemble has matured into one of the highest regarded suburban dance companies in the country. Outstanding major classical dance productions such as Coppelia, The Sleeping Beauty, and The Nutcracker have enabled BYDE to cultivate a substantial annual audience.” comments John Herron, President of Rojo Research.

“BYDE is in position to leverage their wonderfully robust and vibrant audience to attract corporate sponsorship dollars, which can directly benefit production quality and the Dance Academy . Needless to say, we are very excited to work with BYDE during this dynamic time for the company.”

The Barrington Youth Dance Ensemble is vital, non-profit organization founded in 1989, is committed to a dance experience that enriches the lives of its audience. The goal of BYDE is to bring authentic and professional quality repertoire of classic ballet to a suburban audience.

Rojo Research specializes in performance arts audience research to assist organizations to increase corporate sponsorship revenues. Through  a combination of phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption. Other clients include the Portland Opera, Sacramento Theatre Company, and Oregon Ballet Theatre.


Barrington Youth Dance Ensemble – Rania El Sorrogy, 847-274-9629,

Rojo Research - John Herron, 503-764-5530


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