FOR IMMEDIATE RELEASE: January 10, 2008
LANCASTER JET HAWKS TARGET ROJO RESEARCH FOR FAN DEMOGRAPHICS
Lancaster, CA – The Lancaster Jet Hawks Baseball Club has selected Rojo Research to perform fan demographics in support corporate sponsorship initiatives.
“After much investigation into research companies, our organization is confident that Rojo Research will provide the tools necessary to increase our revenues and also assist us and our partners in better understanding our customer base. We are excited to work with (Rojo Research president) John Herron and his team to provide information that will be beneficial to our company,” explained Jet Hawks General Manager Brad Seymour.
“ Lancaster is a market that has experience tremendous growth over the past ten years,” remarks John Herron, president of Rojo Research. “We are quite enthused to help the club leverage its considerable audience to underscore an immense value for current and future corporate sponsors.”
The Lancaster Jet Hawks are a member of the California League and a Single-A affiliate of the 2007 World Champion Boston Red Sox. Acclaimed Jet Hawks alumni include Cy Young Award Winner Brandon Webb, Dan Uggla, Stephen Drew and Conor Jackson.
Rojo Research specializes in college and pro sports fan research to assist organizations increase corporate sponsorship revenues. With 26 college programs, Rojo is one of the largest providers of audience demographics for NCAA member institutions.
Through phone and web-based methodologies, Rojo Research offers over 350 data points including demographics, purchasing trends, shopping habits, and local media consumption. The Lancaster Jet Hawks join the Stockton Ports as the second California League team to retain Rojo Research services.
Lancaster Jet Hawks: Brad Seymour, email@example.com
Rojo Research: John Herron, 503-764-5530, firstname.lastname@example.org
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