FOR IMMEDIATE RELEASE: Jan 22, 2010
UW MILWAUKEE, McNEESE STATE ORDER SECOND FAN STUDIES
University of Wisconsin Milwaukee and McNeese State University athletic departments have retained Rojo Research for a second round of fan studies.
Milwaukee’s fan study will focus on marketing, promotions, fundraising, and game experience; as well as local and social media consumption.
McNeese State’s study will include demographics, purchasing trends, shopping habits, and the effectiveness and influence of its sponsorship marketing inventory.
Rojo Research specializes in audience research to assist college athletics programs and professional sports organizations increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of fan research for NCAA member institutions with over 70 college and pro organizations.
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