PORTLAND, OR. - Portland Opera has commissioned Rojo Research to perform a second study regarding patron demographics and consumer behavior.

Rojo Research will capture data on patron demographics, purchasing plans, shopping behavior, and event experience; and such data is leveraged to support a corporate sponsorship revenue initiative.

“In spite of a challenging economy, Portland Opera has leverage patron demographics to support their sponsors’ ROI and maintain a healthy revenue stream.” states John Herron, president of Rojo Research.

“Portland Opera has a bold and aggressive strategy to enhance their corporate sponsorship revenue streams in order to continue expanding the company’s artistic capacity.”

Portland Opera’s mission - to inspire, challenge and uplift audiences by creating productions of high artistic quality that celebrate the beauty and breadth of operahas driven the company to new heights. Amidst their 45th season, Portland Opera continues to be at the center of the Pacific Northwest’s cultural and artistic scene, reaching more than 400,000 individuals yearly through main stage and chamber opera productions, live radio broadcasts, statewide educational outreach programming, and the Opera/Live Nation partnership that presents the Fred Meyer Broadway Across America/Portland series, bringing a full season of national-touring Broadway shows to the Keller Auditorium.

Rojo Research specializes in performance arts audience research to assist organizations to increase corporate sponsorship revenues. Through a combination of phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.

Rojo also specializes in college and professional sports fan research, as well as local market syndicated Latino media. Launched in September 2006, the company has quickly risen to one of the largest providers of fan research for NCAA member institutions with over 70 college and pro organizations

Rojo Research - John Herron, President & CEO, 503.954.2747 |


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