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FOR IMMEDIATE RELEASE: Jan 31, 2010

UNIVERSITY OF ILLINOIS AT CHICAGO FLAMES TO IGNITE SPONSORSHIP REVENUE WITH FAN STUDY

CHICAGO, IL – The University of Illinois at Chicago athletics department has commissioned Rojo Research to perform a fan demographic study in an effort to increase corporate sponsorship revenue.

“Rojo Research is quite excited to partner with University of Illinois at Chicago athletics to support its corporate sponsorship sales initiatives.” remarks John Herron, CEO Rojo Research. “The Flames have enjoyed recent success on the national landscape, especially in men’s soccer and baseball."

Established in 1858 as the Chicago College of Pharmacy, UIC offers 74 bachelor degrees, 77 master degrees, and 60 doctoral degrees through its 14 colleges. The University of Illinois at Chicago is one of 96 American universities receiving the highest research classification by the Carnegie Foundation.

One in ten Chicagoans with a college degree is a UIC alumnus, which one in six Illinois doctors is a graduate of the UIC College of Medicine.

University of Illinois at Chicago is a member of the NCAA Horizon League and offers 14 men's and women's programs.

University of Illinois at Chicago noted alumni include CNN News anchor Bernard Shaw; Carol Moseley Braun, the first African American woman elected to U.S. Senate; Kevin Lynch, Chief Technology Officer at Adobe; Mary Dillon, Chief Marketing Officer, McDonald’s; Curtis Granderson, New York Yankees center fielder; and actor Michael Gross, best know as Steven Keaton in the 1980s sit-com Family Ties.

UIC is the seventh Horizon League member to retain Rojo for fan research, joining Butler, Cleveland State, Loyola University Chicago, University of Wisconsin Milwaukee, Wright State, and Valparaiso.

Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions and professional sports organizations with over 70 partners throughout the U.S and Canada.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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