PGE PARK PARTNERS WITH ROJO RESEARCH TO PERFORM
AND TIMBERS AUDIENCE RESEARCH
--PGE Park has teamed with Rojo Research to perform audience research for both Portland
Beavers and Portland Timbers in effort to increase corporate sponsorship revenues.
Research, who has also worked with Portland State University Viking Athletics, will define fan
demographics, socioeconomic information, purchasing activities, buying habits, as well as media
consumption and patron experience.
Such research will be leveraged to provide sponsors
with demographic data necessary to justify an investment with Beavers and Timbers marketing
"The Portland Beavers and Portland Timbers look forward to partnering with Rojo
Research throughout the 2007 season. Customer and fan demographics continue to be at the forefront
of what our corporate partnership business model strives for in delivering a strong R.O.I. to our
partners," say Ryan Brach, Vice President-Corporate Partnerships & Suite Sales.
"Each franchise is motivated to identify better ways to increase our data research of our fans. As
such, utilizing the Rojo platform should enable the teams to achieve these goals." The Portland
Beavers are a member of the Triple-A Pacific Coast League, and a minor-league affiliate of the San
Diego Padres. The Portland Timbers are members of the United Soccer Leagues First Division. Rojo
Research specializes in college and pro sports audience research to assist organizations to
increase corporate sponsorship revenues. Through phone, personal intercept, and Web-based
methodology, Rojo Research offers over 300 data points including demographics, purchasing trends,
shopping habits, and local media consumption.
PGE Park, Danna Bubalo, 503-553-5407
Rojo Research. John Herron, 503-764-5530