Beaumont, TX. – Lamar University Athletics selects Rojo Research to perform study on fan demographics.

Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“I’m excited about the research we are about to conduct with Rojo Research! The sponsorship market is quickly changing and companies, both large and small, want to see that their advertising dollars are being spent in market niches that make the most sense,” remarks Brad McGowan, Lamar University Associate Athletics Director. “Although, every university has hometown companies who will support regardless of what they receive in return, a growing number of corporate entities need to see numbers and demographics that tell them your fan-base is a potential customer base.”

"With the possible re-introduction of Cardinals football, these are indeed intriguing times for Lamar athletics,” comments Rojo Research president John Herron. “We look forward to aid the school to offer substantial value to its corporate partners as the program continues to grow.”

Lamar University fields 13 NCAA Division I sports and has won over 60 Southland Conference titles. Established in 1923 as a junior college, the institution has an enrollment more than 11,000 students, and offers over 100 undergraduate degrees and 47 masters and doctoral degrees.

Noted alumni include singer Janis Joplin, former NFL Coach Bum Phillips, Baltimore Orioles player Kevin Millar, and radio DJ Jiles Perry Richardson – aka “The Big Bopper”.

Lamar University joins McNeese State University as the second Southland Conference institution to retain Rojo Research to perform a fan demographics survey.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 350 data points, including demographics, purchasing trends, shopping habits and local media consumption.


Lamar University Athletics: Brad McGowan, Associate Athletics Director

Rojo Research - John Herron, 503-764-5530


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