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IDAHO STATE BENGALS POUNCE ON OPPORTUNITY TO INCREASE SPONSORSHIP REVENUE

Pocatello, ID. - Idaho State University Athletics pick Rojo Research to perform study on fan demographics.

Rojo Research will capture data on Bengals fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“The Idaho State University Athletic Department is excited to work with Rojo Research on this project to expand our corporate partnerships.  We are confident that the use of this program will yield results that will be very beneficial to our departments,” comments Jeff Tingey, Idaho State University Assistant Director of Athletics for Marketing and Corporate Sales.

 " Idaho State understands the necessity to illustrate value for its corporate partners,” remarks Rojo Research president John Herron. “The athletic department wants to emphasize to the business community of Southern Idaho that marketing to Bengals fans is a tremendous vehicle to reach a unique, well-defined target audience.”

Idaho State University is a member of the Big Sky Conference, and fields 14 NCAA Division I sports. Established in 1902, the institution has an enrollment of almost 13,000 students.

Noted alumni include actor William Petersen, star of CSI: Crime Scene Investigation, Bruce Nelson, CEO of Home Depot, Stacy Dragila, 2000 Olympic Gold Medalist-Women’s Pole Vault, pianist Roger Williams, and Cincinnati Bengals Head Football Coach Marvin Lewis.

Idaho State University joins Portland State University as the second Big Sky Conference institution to retain Rojo Research to perform a fan demographics survey. Rojo Research also has worked with Boise State University and the University of Idaho .

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 350 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland , OR market.

Contact

Idaho State University Athletics: Jeff Tingey, Assistant Director of Athletics, 208-282-4068, tingjeff@isu.edu

Rojo Research - John Herron, 503-764-5530, john@rojoresearch.com

 

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