PORTLAND LATINOS LOVE THEIR DUCKS
FOR IMMEDIATE RELEASE: February 23, 2011
With more than 300,000 Latinos in the five-county metro region, roughly 65,000 follow the Ducks.
The tremendous increase of fans could be attributed to the success of Oregon's football team, playing in the 2011 national championship game against Auburn University.
From December 1, 2010 to January 28, 2011, Rojo Research interviewed Latino adults from 408 households in Multnomah, Washington, Marion, Clackamas, and Clark (WA) counties for a 50-question, 26 minute study. 60% of respondents were interviewed in person, and 40% by telephone.
Further avidity data collected on Latino Duck fans include:
Purchasing decision influenced by sponsorship vehicle:
Data was also collected on the Oregon State University Beavers, Portland State University Vikings, University of Portland Pilots, Western Oregon University Wolves; and professional clubs Portland Trail Blazers, Portland Timbers (soccer), Portland WinterHawks (hockey), and the Salem-Keizer Volcanoes (baseball).
Rojo Research captures over 350 consumer behavior data points, including purchasing plans, shopping behavior and demographics.
Sports organizations and Latino media partners leverage such data to underscore the value their audience, and justify a return on investment for sponsors and advertisers.
Rojo has partnered with over 80 college and pro sports organizations throughout the U.S. and Canada; including Texas Tech, Mississippi State, Boise State, Butler, Central Florida, St. Mary's, Fresno State, and the Saskatchewan Rough Riders.
Rojo Research - John Herron, President & CEO, 503.954.2747 | firstname.lastname@example.org
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