Salisbury, MD - The Delmarva Shorebirds Baseball Club has selected Rojo Research to perform fan demographics in support corporate sponsorship initiatives.

“We are excited to work with Rojo Research to continue to gain useful knowledge about our fan base. The information we will receive will be instrumental in continuing to grow our sponsorship revenue and provide our clients with a great return on their partnerships.” explained Shorebirds General Manager Chris Bitters.

“We are very pleased to work with an organization the caliber of the Delmarva Shorebirds,” comments John Herron, president of Rojo Research. “General Manager Chris Bitters and his staff understand the tremendous value of their audience, and will greatly increase sponsorship revenue in addition to underscore a considerable ROI for the club’s corporate partners.”

The Delmarva Shorebirds are a member of the South Atlantic League and a Single-A affiliate of the Baltimore Orioles. Acclaimed Shorebirds alumni include Brian Roberts, Orlando Cabrera, Javier Vazquez, and Erik Bedard.

Rojo Research specializes in college and pro sports fan research to assist organizations increase corporate sponsorship revenues. With 26 college programs, Rojo is one of the largest providers of audience demographics for NCAA member institutions.

Through phone and web-based methodologies, Rojo Research offers over 350 data points including demographics, purchasing trends, shopping habits, and local media consumption. The Delmarva Shorebirds are the fourth minor league team to retain Rojo Research services. Others include the Portland Beavers (AAA), Stockton Ports (A), and Lancaster Jet Hawks (A).


Delmarva Shorebirds - Chris Bitters, 410-219-3112,

Rojo Research - John Herron, 503-764-5530


ROJO RESEARCH © Copyright 2006. All rights reserved.