LA PANTERA RADIO TO LEVERAGE PORTLAND LATINO MEDIA RESEARCH
FOR IMMEDIATE RELEASE: March 3, 2011
The stations intend to leverage listener demographics and consumer behavior in effort to increase advertising for their Spanish-language programming.
"It is one thing to say that the Hispanic Market has buying power of billions, its another to be able to define what that could mean for a client specifically. Rojo Research does this and with higher sampling per population than other research companies in other markets I have worked and I believe that makes their data a much more valuable tool." remarks Eddy Alonzo, General Sales Manager.
From December 1, 2010 to January 28, 2011, 408 Latino households were interviewed in the counties of Multnomah, Washington, Clackamas, Marion, and Clark (WA) for a 50-question, 24 minute study. 60% of study was performed by personal interviews, and the rest by telephone.
More than 350 unique data-points were collected to support the advertising or sales endeavors of local Latino media.
Rojo's other Portland Latino media partners include Univision KUNP-TV and Beaver Sports Properties, the media rights holder for Oregon State University Athletics.
Rojo Research specializes in local market syndicated Spanish media research as well as college and pro sports fan research.
Launched in September 2006, the company has quickly risen to one of the largest providers of fan research for NCAA college athletic programs.
The company works with over 80 sports teams, including Army, Texas Tech, Boise State, Mississippi State, Wyoming, the Tacoma Rainiers, and the Saskatchewan Roughriders of the Canadian Football League.
Rojo Research - John Herron, President & CEO, 503.954.2747 | firstname.lastname@example.org
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