Indianapolis, IN - Butler University Athletics have selected Rojo Research of Portland, OR, to perform a study on fan demographics.

Rojo Research will capture data on Bulldog fan demographics, purchasing plans, shopping behavior, media consumption and event experience; with such data leveraged to increase corporate sponsor revenue.

““We’re excited to partner with Rojo to help us increase revenue in 2008-09,” comments Joe Gentry, Butler Director of Marketing and Corporate Sponsorship.

"After Butler advanced to the Sweet 16 of last year’s NCAA Men’s Basketball Tournament, coupled with this season’s Top 15 ranking, the program has established itself as a considerable presence in college basketball,” remarks Rojo Research president John Herron. “We are excited to assist Butler parlay its on-court successes into a revenue-generating opportunity.”

Butler University is a member of the Horizon League, and fields 19 NCAA Division I sports. Founded in 1855 by attorney and abolitionist Ovid Butler, the institution has an enrollment of about 4,400 undergraduate and graduate students.

Noted alumni include authors Kurt Vonnegut and Marguerite Young, Dr. David Starr Jordan, first President of Stanford University, Thad Motta, Ohio State University Men’s Basketball Head Coach, and Todd Lickliter, University of Iowa Men’s Basketball Head Coach..

Butler University is the fourth Horizon League institution to retain Rojo Research services to perform fan demographics research. Rojo Research also has worked with Cleveland State University, Loyola University-Chicago, and University of Wisconsin-Milwaukee.

The Horizon League is an NCAA Division I athletics conference whose membership aspires to teach young people, through athletic competition, the value of learning, service to others and personal responsibility and annually conducts 19 championships, contributing to the student-athlete experience.  Members of the Horizon League include; Butler University, Cleveland State University, University of Detroit Mercy, University of Illinois at Chicago, Loyola University Chicago, Valparaiso University, University of Wisconsin-Green Bay, University of Wisconsin-Milwaukee, Wright State University, and Youngstown State University.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 350 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland, OR market.


Butler University Athletics: Joe Gentry, Director of Marketing and Corporate Sales, 317-940-9388,

Rojo Research - John Herron, 503-764-5530


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