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WRIGHT STATE RAIDERS TAB ROJO RESEARCH FOR FAN DEMOGRAPHICS

Dayton, OH. – Wright State University Athletics selects Rojo Research to perform study on fan demographics. Rojo Research will capture data on fan demographics, marketing effectiveness, customer service, ticket pricing, media consumption, and event experience.

"Although the Horizon League is one of the most challenging and competitive conferences in men’s basketball, Wright State just achieved its first consecutive 20-win seasons since becoming a Division I program,” comments Rojo Research president John Herron. “We look forward to partner with the Raiders athletics department as the program continues to grow and enjoy success.”

Wright State University fields 16 intercollegiate sports and has been a NCAA Division I Athletics member since 1987.

Founded in 1964, the institution was named in honor of Dayton natives the Wright Brothers. The university has an enrollment of more than 17,000 students, and offers 155 degrees, including 46 graduate and professional programs.

Noted alumni include former UN Weapons Inspector David Albright, singer/actress Nicole Scherzinger – lead singer of The Pussycat Dolls, bestselling romance novelist Jennifer Cruise, former 11-year NBA player Vitaly Potapenko, PGA Tour golfer Frank Lickliter, former Anaheim Angel’s first round pick pitcher Brian Anderson, and screenwriter Erik Bork – Twice Emmy Award Winner as Supervising Producer for HBO’s Band of Brothers and From the Earth to the Moon.

Wright State University is the fifth Horizon League institution to retain Rojo Research services to perform fan demographics research. Rojo Research also has worked with Butler University, Cleveland State University, Loyola University-Chicago, and University of Wisconsin-Milwaukee.

The Horizon League is an NCAA Division I athletics conference whose membership aspires to teach young people, through athletic competition, the value of learning, service to others and personal responsibility and annually conducts 19 championships, contributing to the student-athlete experience.  Members of the Horizon League include; Butler University, Cleveland State University, University of Detroit Mercy, University of Illinois at Chicago, Loyola University Chicago, Valparaiso University, University of Wisconsin-Green Bay, University of Wisconsin-Milwaukee, Wright State University, and Youngstown State University.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 350 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland, OR market.

Contact

Wright State University Athletics: Dr, Michael Cusack, Director of Athletics, 937-775-2771, michael.cusak@wright.edu

Rojo Research - John Herron, 503-764-5530 john@rojoresearch.com

 

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