San Antonio, TX. – University of Texas–San Antonio Athletics has commissioned Rojo Research to perform a study on fan demographics. Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“UTSA is looking forward to the partnership with Rojo Research.  After visiting with a few other institutions that have used Rojo we felt it would benefit us as move into the next phase of our athletics strategic marketing plan.  We also believe that this information gathered through the research will help us be successful when we visiting with clients that may already partner with the professional franchises in town. “

"UTSA is the one of the largest universities in the country without a football program. So with the possible development of Roadrunner football indicates intriguing times for UTSA athletics,” comments Rojo Research president John Herron. “We look forward to aid the school to offer substantial value to its corporate partners as the program continues to grow.”

UTSA fields 14 NCAA Division I sports and is a member of the Southland Conference. The Roadrunner baseball program has won the conference championships twice in the past three years (2005 & 2007).

Established in 1969, the institution has an enrollment more than 28,500 students, and is one of the fastest growing public universities over the last decade. The university offers over 63 undergraduate degrees and 43 masters and 20 doctoral degrees.

Noted alumni include Jeff Clarke - Dell Computers Sr. Vice President, George Muller - Vice President of Imperial Sugar, Arlen Glenewinkel Jr - Vice President of Tesoro Petroleum, NBA Cleveland Cavalier Devon Brown, and Dayna Devon, co-host of the TV show Extra!

UTSA joins Lamar University and McNeese State University as the third Southland Conference institution to retain Rojo Research to perform a fan demographics survey.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 350 data points, including demographics, purchasing trends, shopping habits and local media consumption.


UT-San Antonio Athletics: Jim Sarra, Associate Athletics Director, 210-458-4181,

Rojo Research - John Herron, 503-764-5530


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