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KWBY 940 AM LA PANTERA POUNCES ON SYNDICATED SPANISH MEDIA RESEARCH March 23, 2008

Woodburn, OR. - KWBY 940 AM has signed a three-year term with Rojo Research for access to syndicated Spanish media research. The deal will also include audience demographics for KWIP 880 AM La Campeona, KCKX 1460 AM Radio Ondas de Gozo, KSND 95.1 FM Amor, and Puertolandia Magazine.

In September, Rojo Research performed comprehensive Spanish media consumer research in the greater Portland metro region, dialing over 9,900 local Latinos to ultimately interview 356 respondents.

Rojo Research captured data on Latino media consumption, purchasing plans, shopping behavior and demographics. Spanish media will leverage such data to justify a return on investment for advertisers.

"We see this as an opportunity to serve our full spectrum of advertisers with the kind of full service research data that is ONLY available through Rojo Research. This equates to revenue growth for our media group and advertisers as well" comments Don Coss, owner of Coss Media Group.

"KWBY 940 AM is the oldest Spanish language radio station in Oregon", remarks John Herron. "We are very pleased to have the opportunity to help La Pantera and the other stations illustrate to advertisers the immense viability of their Latino audience.

La Pantera was the first radio station in the State of Oregon to program Spanish language content more than 43 years ago, and also holds claim as the first AM/FM Spanish language radio station "combo" in Oregon. The Portland Syndicated Spanish Media Report shows over 30% of adult Latinos listened to La Pantera in the past 7 days.

The group of Willamette Valley radio stations joins KUNP-TV Univision of Portland as subscribers to Rojo Research’s local syndicated Spanish media research.

In addition to syndicated Spanish media research, Rojo Research specializes in college athletics, pro sports, and performance arts audience research to assist organizations increase corporate sponsorship revenues. Other local clients include the Portland Opera, Oregon Ballet Theatre, Portland Beavers, Portland Timbers, University of Portland Pilots, and Portland State Vikings.

Launched in 2006, the company has quickly risen to one of the largest providers of fan research for NCAA member institutions.

Contact

KWBY 940 AM: Don Coss, President, 503-981-9400, ddc@lapantera940.com

Rojo Research - John Herron, 503-764-5530 john@rojoresearch.com

 

 

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