FOR IMMEDIATE RELEASE:March 25, 2009
SIMON FRASER ATHLETICS SELECTS ROJO FOR FAN RESEARCH
Burnaby, BC – Simon Fraser University Athletics has selected Rojo Research to provide fan demographic in effort to increase corporate sponsorship revenue.
Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior, game attendance trends, and event experience.
"The Department of Athletics at Simon Fraser University looks forward to working with Rojo Research in securing sponsorship opportunities in a very challenging market. Having studied Rojo's approach to market surveys." comments Dr. David Murphy, SFU Director or Athletics. "I feel confident we will be able to enhance our Department's sponsorships and be able to assist our coaches and their teams financially."
"Rojo Research is very excited to work with Simon Fraser University on their fan research project. Vancouver, BC is a hyper-competitive market regarding sports sponsorships, and we believe SFU will be able to illustrate an acute target audience and exceptional value for current and future marketing partners." states John Herron, CEO. "With the potential transition into a NCAA Division II classification, the Clan athletics department has positioned itself for both immediate and long-term funding success."
Named after Canadian-born explorer Simon Fraser, SFU opened in September, 1965. The university has over 25,000 undergraduate and graduate students with three campuses in Burnaby, Vancouver, and Surrey, British Columbia. Simon Fraser University has been rated as Canada's best comprehensive university in the annual ranking by Maclean's magazine in 1993, 1996, 1997, 1998, 2000, and 2008.
Simon Fraser University fields 15 varsity sports and participates in Canadian Interuniversity Sports (CIS) and the NAIA (National Association of Intercollegiate Athletics). SFU women's basketball and men's wrestling programs recently won their respective 2009 CIS championships, while the women's wrestling team captured second in the CIS Women's Championship, and third in the WCWA Women's College Wrestling Championships. Simon Fraser's programs have won the NAIA NACDA Director's Cup five times.
Rojo Research specializes in audience research to assist college athletics programs and professional sports organizations increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions with over 50 colleges. Simon Fraser University is the second Canadian university to partner with Rojo Research, joining Wilfrid Laurier University as well as the 2007 CFL Grey Cup Champion Saskatchewan Roughriders.
Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption. Rojo Research also offers local-market syndicated Spanish media research.
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