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ROJO FEARLESS FOUR HOCKEY PARTNERS SLIDE INTO THE BIG SKATE
PURPLE EAGLES SEEK TO INCREASE SPONSORSHIPS

FOR IMMEDIATE RELEASE: March 25, 2011
Niagara, NY – Niagara University athletics has commissioned Rojo Research to perform a second fan study in effort to increase corporate sponsorship revenue.

Rojo will collect over 350 consumer behavior and fan experience data points to assist the Purple Eagles underscore an ROI for current and potential corporate partners.

“Niagara University is once again excited to partner with Rojo Research.” remarks Jim Herrmann, Associate Athletics Director-External Relations. “We are anxious to learn more about our fan base and we can better service them before, during, and after our events.”

Niagara University sponsors 18 NCAA Division I men’s and women’s sports, and is a member of the Great Metro Atlantic Athletic Conference (MAAC), and in the Atlantic Hockey Association (AHA).

In 1970, men’s basketball All-American and Basketball Hall of Fame member Calvin Murphy led the Purple Eagles to the Sweet Sixteen. The women’s ice hockey team reached the Frozen Four in 2002, tying the University of Minnesota in the third-place game.

Established in 1856, Niagara University is a Catholic university with an enrollment of 3,800 undergraduate and graduate students.

Notable Alumni include Dennis Holtschneider, President of DePaul University; NBA Hall of Fame coach Hubie Brown; NBA Coach of the Year and Executive of the Year Frank Layden; 6-time NBA All-Star and NBA coach Larry Costello; 7-time MLB World Series Champion and National Baseball Hall of Fame member Joe McCarthy; Speaker of the Canadian House of Commons Gilbert Parent; and Robert Wegman, founder of Wegmans Food Markets.

Rojo Research supplies fan research for over 80 college and pro sports organizations. Including Army, Bowling Green, Texas Tech, Maine, Mississippi State, Louisiana Tech, Hawaii, Boise State, Wyoming, Butler, Liberty, and the Saskatchewan Rough Riders of the Canadian Football League.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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