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FOR IMMEDIATE RELEASE: Mar 30, 2010

EL REY 1360 AM ACCESSES ROJO RESEARCH SEATTLE LATINO MEDIA STUDY

Seattle, WA - El Rey 1360 AM, owned by Salem Communications, have leased access to Rojo Research’s 2009 Seattle Latino Media Study in effort to leverage listener demographics and consumer behavior with local, regional, and national advertisers to increase revenues.

Rojo Research surveyed 485 Latino households in the counties of King, Pierce, Snohomish, Skagit, Thurston, Kitsap, and Island for a 58-question, 22 minute study. Over 33,200 households were contacted.

More than 400 data-points were collected to support the advertising sales endeavors of Puget Sound Latino media.

The Seattle study showed KKMO El Rey 1360 AM enjoys 26.0% market share of Puget Sounds Latino adults listeners during a 7-day period, which is the highest ranking of local Hispanic AM stations.

Salem Communications will also have consumer behavior data for their Spanish-language Christian station KNTS 1680 AM Radio Luz.

Salem Communications owns or operates approximately 95 radio stations in 34 markets including New York, Los Angeles, Chicago, San Francisco, and Dallas/Fort Worth; targeting Christian and family-themed audiences.

Rojo has also performed Latino media studies in Portland, OR and Yakima/Tri-Cities, WA.

Potential future market studies include Austin, Boston, Denver, Las Vegas, Phoenix, and the San Francisco Bay Area.

Rojo Research specializes in local market syndicated Spanish media research as well as college and pro sports fan research.

Launched in September 2006, the company has quickly risen to one of the largest providers of fan research for NCAA college athletic programs.

A few professional sports clients include baseball clubs such as the Tacoma Rainiers, Stockton Ports, Lancaster (CA) Jet Hawks, Boise Hawks, Modesto Nuts, Delmarva (MD) Shorebirds, Portland (OR) Beavers, and the Saint Paul Saints.

If you would like more information regarding Latino media research, please contact Evelin Hernandez, Director of Latino Media, 503.954.2770.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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