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FOR IMMEDIATE RELEASE: Mar 31, 2010

WESTERN WASHINGTON VIKINGS TAB ROJO
MORE DIVISION II PROGRAMS SEEK TO INCREASE SPONSORSHIPS

Bellingham, WA – Western Washington University athletics has retained Rojo Research to perform a fan study in an effort to increase corporate sponsorship revenue.

“While most of our partners are Division I programs, we recently have experienced an increased interest from Division II programs attempting to retain and increase sponsorship dollars, such as Western Washington University.” remarks John Herron, CEO of Rojo Research.

“We believe these schools understand their sponsorship revenue channels are ripe for growth. Although companies greater scrutinize each marketing & media partnership, conversely now is an outstanding opportunity for Division II programs that show a strong ROI. This is where Rojo is able to help the cause.”

Western Washington University sponsors 13 NCAA Division II men’s and women’s sports, and is a member of the Great Northwest Athletic Conference (GNAC).

The Vikings have won four national championships in women’s rowing, and one in softball. WWU recently hosted the 2010 NCAA Division II Men’s Basketball West Regional.

Established as the New Whatcom Normal School in 1901 as a teaching college for women, Western Washington University now educates over 14,000 undergraduate and graduate students.

Notable Alumni include Duff Wilson, New York Times Pulitzer Prize-winning reporter; Brett Mitchell, assistant conductor of the Houston Symphony and the Orchestre National de France; University of Wyoming head football coach Dave Christensen; Miss Washington (2008) Janet Harding lead singer; and Ben Gibbard, guitarist Chris Walla, and bassist Nick Harmer of the band Death Cab for Cutie.

The Vikings are Rojo’s eleventh Division II partner, joining Humboldt State, Northwest Missouri State, CSU San Bernardino, Minnesota State-Mankato, Abilene Christian, West Texas A&M, Newberry, Missouri Southern State, Simon Fraser, and Winston-Salem State.

Rojo Research supplies fan research for over 70 college and pro sports organizations.

Pacific Northwest collegiate clients include Boise State, Idaho, Idaho State, Montana, Montana State, and Portland State; as well and pro baseball teams the Tacoma Rainiers, Boise Hawks, Portland Beavers, and the Portland Timbers Soccer Club.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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