April 4, 2008

Portland, Ore.  – Learfield Sports Properties has commissioned Rojo Research to perform fan demographic research for ten of the company’s university partners. The properties to receive audience data include:

  • Falcon Sports Properties (Bowling Green State University)
  • Vandal Sports Properties (University of Idaho)
  • Black Bear Sports Properties (University of Maine)
  • Grizzly Sports Properties (University of Montana)
  • Bobcat Sports Properties (Montana State University)
  • Wolf Pack sports Properties (University of Nevada)
  • Wildcat Sports Properties (University of New Hampshire)
  • Spartan Sports Properties (San Jose State University)
  • Army Sports Properties (United States Military Academy at West Point)
  • University of Wyoming Sports Properties (University of Wyoming)

“Learfield Sports understands the value of fan research to support a sponsor’s investment,” comments John Herron, President of Rojo Research. “Learfield is a pioneer in collegiate multimedia and marketing, and a partner to several successful Division I university athletic programs. We are grateful for the endeavor to develop comprehensive fan demographic studies for these Learfield Sports Properties.”

Last September, Rojo Research performed data collection on behalf of Learfield Sports for Black Bear Sports Properties and Wolf Pack Sports Properties.

Learfield Sports, a preeminent leader in the collegiate sports marketing arena, boasts a rich history dating back to 1975 as the radio rights holder for the University of Missouri. A client still today, Mizzou now joins a powerful portfolio of nearly 50 collegiate institutions and associations trusting Learfield Sports as their exclusive athletic marketing partner.  For more information on Learfield Sports please visit

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.


Rojo Research:  John Herron, President/CEO, 503-764-5530,

Learfield: David Sanchez, 469-241-9191,


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