ROJO RESEARCH TO PREFORM FAN STUDY FOR LEARFIELD SPORTS PROPERTIES
Portland, Ore. – Learfield Sports Properties has commissioned Rojo Research to perform fan demographic research for ten of the company’s university partners. The properties to receive audience data include:
Last September, Rojo Research performed data collection on behalf of Learfield Sports for Black Bear Sports Properties and Wolf Pack Sports Properties.
Learfield Sports, a preeminent leader in the collegiate sports marketing arena, boasts a rich history dating back to 1975 as the radio rights holder for the University of Missouri. A client still today, Mizzou now joins a powerful portfolio of nearly 50 collegiate institutions and associations trusting Learfield Sports as their exclusive athletic marketing partner. For more information on Learfield Sports please visit www.LearfieldSports.com.
Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.
Rojo Research: John Herron, President/CEO, 503-764-5530, firstname.lastname@example.orgLearfield: David Sanchez, 469-241-9191, email@example.com
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