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SEATTLE UNIVERSITY TO CREATE SPONSORSHIP BUZZ IN THE EMERALD CITY
COMMISSIONS FAN CONSUMER BEHAVIOR RESEARCH

FOR IMMEDIATE RELEASE: April 14, 2011
Seattle, WA – Seattle University Athletics has retained Rojo Research to perform a fan consumer behavior study to expand its corporate sponsorship revenue opportunities.

“The accelerated rise of Seattle University back to Division I has been phenomenal to witness." comments John Herron, CEO of Rojo Research.

"With the void left by the Seattle SuperSonics relocation to Oklahoma City, I believe Redhawks athletics offers local and regional marketers an intriguing opportunity.”

"We’re pleased Seattle has invited Rojo to help underscore the immense value their fan base as a highly desirable, burgeoning audience.”

Seattle University has a very distinguished college athletics history, with the apex of playing for the 1958 NCAA Men’s Basketball Champion game against University of Kentucky.

The squad was led by NBA Hall of Fame member Elgin Baylor. In the 1960’s, Seattle University produced more NBA players than any other college.

Founded in 1891, the Jesuit Catholic institution offers 61 undergraduate degree programs 31 graduate and 27 certificate programs. The student population is more than 7,700 students.

Noted alumni include General Peter Chiarelli, Vice Chief of Staff of the U.S Army; former Governor of Alaska Frank Murkowski; Jim Whittaker, the first American to summit Mount Everest; Chairman & CEO of Fidelity National Financial William Foley; and Duff McKagan, former bassist of the band Guns N’ Roses.

Other Rojo partners from the Pacific Northwest include Idaho, Boise State, Oregon State, Western Washington, Montana, Simon Fraser, Portland, Idaho State, Portland State, and Montana State; as well as professional baseball teams the Boise Hawks, Portland Beavers, Tacoma Rainiers, and Portland Timbers soccer.

Launched in September 2006, Rojo Research has quickly risen to one of the largest providers of audience research for NCAA member institutions and professional sports organizations with over 80 partners throughout the U.S and Canada.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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