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FOR IMMEDIATE RELEASE: Apr 21, 2010

UCO BRONCHOS AIM TO BUCK TOUGH ECONOMY
PROGRAM TO LEVERAGE FAN DATA, INCREASE REVENUE

EDMOND, OK. – University of Central Oklahoma Athletics has commissioned Rojo Research to perform a fan demographic study in an effort to increase corporate sponsorship revenue.

“The University of Central Oklahoma is in a unique situation concerning sports sponsorship opportunities.” remarks John Herron, CEO of Rojo Research.

“The proximity to the University of Oklahoma, coupled with the presence of the NBA’s Oklahoma City Thunder and Triple-A baseball Oklahoma City RedHawks, may appear to be a daunting challenge for a Division II program. Yet, we believe UCO athletics will offer a very rich story to share regarding the value proposition of Bronchos fans; and underscore a tremendous value and a substantial ROI for local and regional sponsors.”

Established in 1890 as Territorial Normal School with the University of Oklahoma and Oklahoma A&M College (now Oklahoma State University), but held classes before the other schools, and claims to be the oldest institution of higher education in the Oklahoma.

University of Central Oklahoma over 135 degree options, and has an enrollment of 15,700 undergraduate and over 1,500 graduate students.

The Department of Physics is ranked among the top 20 in the United States. UCO is also the only institution in the state to offer degrees in Forensic Science, Humanities, Funeral Services, Photo Journalism, Biomedical Engineering, and Golf Management.

The Bronchos are a member of the NCAA Division II Lone Star Conference and offers 15 men's and women's programs.

University of Central Oklahoma noted alumni include Randall L. Stephenson, AT&T CEO; Michael Brown, former director of FEMA; NFL defensive lineman and 3-time Super Bowl winner Keith Traylor; 2007 Miss America Lauren Nelson; and Actor Jim Beaver, known for his acclaimed role of Whitney Ellsworth in the HBO western drama Deadwood.

The Bronchos are third Lone State Conference program to partner with Rojo, joining Abilene Christian and West Texas A&M.

UCO is also Rojo's twelth Division II partner along with Humboldt State, Western Washington, Northwest Missouri State, CSU San Bernardino, Minnesota State-Mankato, Newberry, Missouri Southern State, Simon Fraser, and Winston-Salem State.

Rojo Research supplies fan research for over 70 college and pro sports organizations, including 19 Learfield Sports properties such as Mississippi State, Army, Texas Tech, Boise State, Nevada, Bowling Green, Idaho, Montana, and Northern Iowa.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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