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FOR IMMEDIATE RELEASE: April 24, 2009

ROJO RESEARCH PERFORMS STUDY FOR RED RAIDERS SPORTS PROPERTIES

Lubbock, TX – Rojo Research has been commissioned by Learfield Sports Properties to perform a fan study for Red Raiders Sports Properties, multi-media rights holder for Texas Tech University Athletics.

“Learfield Sports understands the value of fan research to support a sponsor’s investment,” comments John Herron, President of Rojo Research. “Learfield is a pioneer in collegiate multimedia and marketing, and a partner to several successful Division I university athletic programs. We are grateful for the endeavor to develop a comprehensive fan demographic study for Red Raider Sports Properties.”

Rojo Research has also performed fan studies for 12 other Learfield sports properties, including Army, Bowling Green, New Hampshire, Maine, Idaho, Nevada, Montana State, Montana, Louisiana Tech, San Jose State, Southern Illinois, and Wyoming.

Learfield Sports, a preeminent leader in the collegiate sports marketing arena, boasts a rich history dating back to 1975 as the radio rights holder for the University of Missouri. A client still today, Mizzou now joins a powerful portfolio of nearly 50 collegiate institutions and associations trusting Learfield Sports as their exclusive athletic marketing partner. For more information on Learfield Sports please visit www.LearfieldSports.com.

Rojo Research specializes in audience research to assist college athletics programs and professional sports organizations increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions with over 60 college and pro organizations.

Through phone and web-based methodology, Rojo Research collects over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption. Rojo Research also offers local syndicated Spanish media research.

Contact:
Red Raider Sports Properties - David Hubbard, General Manager, 806.744.6888
Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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