FOR IMMEDIATE RELEASE: May 5, 2009
WEST TEXAS A&M BUFFALOES TAB ROJO FOR FAN RESEARCH
Canyon, TX – West Texas A&M Athletics has selected Rojo Research to perform a fan demographic study in an effort to increase corporate sponsorship revenue.
"The ability for us to survey our fans to gauge buying habits, likes and dislikes about our game experience, and basic demographics will provide us the information we need to market and sell our games and sponsorships more effectively. The fact that Rojo Research can collect the data in a non-intrusive and cost-effective manner was a key factor in our decision to work with Rojo." comments Michael McBroom, Director of Athletics for West Texas A&M University.
“We are very excited to work with West Texas A&M University Athletics.” remarks John Herron, CEO of Rojo Research. “The institution is committed to continue to develop a premier program that will not only challenge for Lone Star Conference championships in all sports, but to also create a successful, sustainable, and recognizable athletics program thorough out the Southwest. By these efforts, the program will deliver a substantial value proposition for its sponsors. Rojo is pleased to play a small part in such vision.”
Established in 1910 as West Texas State Normal School, the university offers 60 undergraduate programs, 43 masters’ degree programs and one doctoral program. WTAMU has an enrollment of 6,117 undergraduate and 1,433 graduate students. The school joined the Texas A&M University system in 1990, and began to use the name West Texas A&M University in 1993.
West Texas A&M University is a member of the NCAA Division II Lone Star Conference and offers 15 men's and women's programs.
West Texas A&M noted alumni include NBA player and coach Maurice Cheeks, NFL halfback Mercury Morris, WWF professional wrestlers Tito Santana and Dusty Rhodes, former Chairman of the FDIC Donald Powell, Dixie Chicks songwriter Bruce Robinson, Texas First Lady Anita Thigpen Perry, and actor French Stewart of TV’s Third Rock from the Sun. Artist Georgia O’Keeffe served as a WTAMU faculty member.
Rojo Research specializes in audience research to assist college athletics programs and professional sports organizations increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions with over 60 college and pro organizations.
West Texas A&M is the second Lone Star Conference partner for Rojo Research, joining Abilene Christian University. Other Texas clients include UT-San Antonio, Lamar, and Texas Tech (Learfield Sports Properties). Other NCAA Division II clients include Newberry, NW Missouri State, Minnesota State and Simon Fraser.
Through phone and web-based methodology, Rojo Research collects over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption. Rojo Research also offers local syndicated Spanish media research.
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