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SANTA CLARA STAMPEDES TOWARD INCREASING SPONSORSHIP REVENUE
BRONCOS COMMISSION FAN CONSUMER BEHAVIOR STUDY

FOR IMMEDIATE RELEASE:May 8, 2011
Santa Clara, CA – Santa Clara University has retained Rojo Research to perform a fan consumer behavior study and marketing inventory analysis to support expansion of its corporate sponsorship revenue endeavors.

“The resurgence of Bronco’s men’s basketball, coupled with their nationally ranked women’s and men’s soccer programs offer local and regional marketers an intriguing opportunity.” remarks John Herron, CEO of Rojo Research. "We’re pleased Santa Clara invited Rojo to help underscore the immense value their fan base as a highly desirable, extremely motivated audience.”

While known for its perennially ranked men’s and women’s soccer teams, once the school was a dominate football program on the west coast. Major victories of Broncos lore include a pair of consecutive Sugar Bowl victories over LSU in 1937 & 1938, and a 1950 Orange Bowl win over Bear Bryant’s University of Kentucky Wildcats.

On the hardwood, Santa Clara’s shining moment was in the 1993 NCAA Men’s Basketball Tournament, when the #15-seed Broncos, led by guard Steve Nash, captured the national spotlight as Santa Clara stunned the #2-seed University of Arizona Wildcats.

Founded in 1851, the Jesuit institution is the oldest operating institution of higher learning in California. The university population is more than 8,800 undergraduate and post-graduate students.

Santa Clara University was ranked 2nd in U.S. News & World Report's 2010 collegiate rankings master's universities (West); as well as 10th for the part-time MBA program, and 15th for its Executive MBA program. The Law School was ranked 8th in the nation regarding its Intellectual Property Law program.

Noted alumni include Leon Panetta, CIA Director; Janet Napolitano, Secretary of Homeland Security; Dee Dee Myers, former Clinton Administration White House Press Secretary; Jack Kuehler, former President of IBM; Jerry Brown, Governor of California; David Drummond, Senior Vice President of Google; Khaled Hosseini, Author of The Kite Runner; Brandi Chastain, Olympic gold medalist and World Cup champion soccer player; Steve Nash, Phoenix Suns professional basketball player and two-time NBA MVP; and Jorma Kaukonen, guitarist for the band Jefferson Airplane.

The Broncos are the third West Coast Conference member to partner with Rojo, and the eighth California institution joining St. Mary’s, Fresno State, California, San Jose State, Sacramento State, Humboldt State, and CSU-San Bernardino.

Rojo Research provides fan consumer behavior data to over 80 college and professional teams throughout the U.S and Canada.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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