FOR IMMEDIATE RELEASE: May 24, 2010
TEXAS A&M UNIVERSITY-CORPUS CHRISTI ISLANDERS EXPECT SPONSORSHIP TIDE TO RISE
May 24, 2010
CORPUS CHRISTI, TX – Texas A&M University-Corpus Christi has partnered with Rojo Research to perform a fan consumer behavior study to expand its corporate sponsorship revenue opportunities.
“Understanding more about Islanders fans and the university’s thousands of alumni throughout the Coastal Bend will guide the work we undertake as we build interest among sponsors and friends of the Islanders,” remarks Marshall Collins, Texas A&M-Corpus Christi’s assistant vice president for marketing and communications.
“Knowing what fans like to do, where they buy, and how they recreate supports our need to develop programs and activities that encourage attendance and create a strong following.”
Founded in 1947 as Corpus Christi University, with an affiliation of the Baptist General Assembly of Texas, later became a member of the Texas A&M University system in 1989. Texas A&M University-Corpus Christi offers 33 undergraduate degree programs, 25 graduate programs, and 2 doctoral degrees, with a student body of over 9,100.
The Islanders are a member of the Southland Conference since 2006-2007 and offers five men's and seven women's programs.
The women’s cross county team has captured seven of nine conference championships.
Other Texas institutions Rojo has supported include Texas Tech, Abilene Christian, West Texas A&M, and Texas A&M University-Kingsville.
Launched in September 2006, Rojo Research has quickly risen to the largest provider of audience research for NCAA member institutions and professional sports organizations with over 80 partners throughout the U.S and Canada.
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