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FOR IMMEDIATE RELEASE: June 04, 2010

COLLEGE TICKET SALES STUDY YIELDS INTERESTING RESULTS
FOOTBALL TICKET REVENUE-TO-GOAL MEASURES STRONG, MEN'S BASKETBALL NOT SO MUCH

Portland, OR - Rojo Research has collected data on 108 college athletics programs focusing on the solicitation, capacity, labor, revenue, resources, and growth opportunity of college athletics ticket sales.

The data results have been segmented by conference - Level I (ACC, Big 10, Big 12, Pac-10, SEC), Level II (Big East, Conference USA, MAC, Mountain West, WAC, Sun Belt), Level III (All other NCAA Division I conferences), Division II, Division III, Canadian Interuniversity Sports (CIS), and NAIA.

Either due to economic pressure or high expectation, ticket sales revenue for the 2008/2009 academic year appeared to be challenged in regards to goals for men’s basketball programs.

• 33.3% of Level I Div. I football and men’s basketball programs, respectively, reached 2008/09 revenue goals
• 72.7% of Level II Div. I football programs reached revenue goals, 30.8% of men’s basketball
• 84.4% of Level III Div. I football programs reached revenue goals, 53.4% of men’s basketball
• 77.8% of Div. II football programs reached revenue goals, 50.1% of men’s basketball

Other noteworthy facts produced by all respondents include:

• 81.7% of programs believe they can improve season ticket sales
• 86.2 % of programs believe they can improve group sales
• 35.8% solicit alumni as a target audience
• 66.0% of programs have one or fewer full-time ticket sales staff (excluding ticket manager)
• 62.4% of programs are interested in a third-party ticket sales organization

A few participating programs include Bowling Green, Fresno State, DePaul, Brown, Canisius, Butler, Towson, Newberry, San Jose State, Louisiana Tech, UNC Charlotte, and the University of Toronto.

The data is available online for any interested college athletics program. If you would like free access to complied data, please contact Rojo Research to schedule five minutes for a quick review.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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