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RAIDERS RELISH ROJO RESEARCH TO SPIKE SPONSORSHIP SALES
WRIGHT STATE COMMISSIONS FAN BEHAVIOR STUDY

FOR IMMEDIATE RELEASE:June 14, 2011

Dayton, OH – Wright State University has requested Rojo Research to perform a fan consumer behavior study to expand its corporate sponsorship revenue opportunities. This will be the third such study for the Raiders athletic department.

"Over the past few years, Wright State men’s basketball program has consistently challenged for the Horizon League title, including an excited victory this past January against national champion runner-up Butler." remarks Rojo Research CEO John Herron.

"We’re pleased Wright State has again invited Rojo to help underscore the immense value their fan base as a highly desirable, extremely motivated target audience for local, regional and national marketers.”

Founded in 1964, the institution was named in honor of Dayton natives the Wright Brothers. The university has an enrollment of more than 17,000 students, and offers 155 degrees, including 46 graduate and professional programs.

Noted alumni include former UN Weapons Inspector David Albright, singer/actress Nicole Scherzinger – lead singer of The Pussycat Dolls, bestselling romance novelist Jennifer Cruise, former 11-year NBA player Vitaly Potapenko, PGA Tour golfer Frank Lickliter, former Anaheim Angel’s first round pick pitcher Brian Anderson, and screenwriter Erik Bork – twice Emmy Award Winner as Supervising Producer for HBO’s Band of Brothers and From the Earth to the Moon.

Wright State is the eighth Horizon League member to leverage Rojo’s services joining Butler, Illinois-Chicago, Detroit-Mercy, Cleveland State, Valparaiso, Loyola-Chicago, and Wisconsin-Milwaukee.

Launched in September 2006, the Rojo Research has quickly risen to one of the largest providers of audience research for NCAA member institutions and professional sports organizations with over 80 partners throughout the U.S and Canada.

Through personal interviews, phone, and web-based methodologies, Rojo Research captures over 350 data points on shopping habits, sports marketing inventory effectiveness, and sports media consumption to illustrate the value and return-on-investment of sports sponsorships.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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