KENNESAW STATE OWLS COMMISSION ROJO RESEARCH
Kennesaw, GA. – Kennesaw State University Athletics has commissioned Rojo Research to perform marketing and audience research.
“We have a challenge to increase fan attendance as well as corporate sponsorship involvement”, says George Olney, Athletic Director of Development. “ Kennesaw State is one of the largest and fasting growing universities in the South, and we want to excite our tremendous potential fan base of alumni about Owls Athletics.”
In addition to the collection of marketing data, Rojo Research will capture data on Owls fan demographics, purchasing plans, shopping behavior, media consumption, and event experience. Such data will be leverage to provide corporate sponsors a substantial ROI for their support.
“ Kennesaw State is an ambitious athletic department which desires to become competitive and successful quite quickly. Rojo Research is delighted to partner with Owls Athletics to assist the program achieve its goals,” comments John Herron, President of Rojo Research.
Kennesaw State University has an enrollment of nearly 20,000 students, is a transitional member of the Atlantic Sun Conference and fields 15 Division I programs.
Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.
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