ROJO RESEARCH COMPLETES STUDY FOR SASKATCHEWAN ROUGHRIDERS
June 24, 2008
Telephone based interviews focused on fan avidity, game attendance, broadcast consumption, merchandise purchasing behavior, sponsorship influence, and demographics.
“We are more than pleased with the project results from Rojo Research. I am most impressed with the robust nature of the platform and the ease with which you can drill down into specific market data; be it demographic, broadcast and media, avidity, merchandise or partner ROI.” comments Steve Mazurak, Vice President of Sales and Marketing. “The report submitted by Rojo was done in a very timely matter and will assist us greatly in better understanding our customers/fans and partners in our most important market. We will be exploring future market research opportunities with Rojo.”
"The Riders are undoubtedly one of Rojo’s most highly recognizable clients, especially after capturing the 2007 Grey Cup.” remarks, John Herron, CEO of Rojo Research. “We appreciate the opportunity to assist the club greater understand its audience, and leverage such knowledge for its strategic and tactical endeavors.”
Saskatchewan is the smallest CFL market, yet the Roughriders lead the league in fan avidity, merchandize sales, and broadcast consumption. The Riders football club is also publicly owned, similar to the Green Bay Packers of the NFL. Last November, Saskatchewan defeated the Winnipeg Blue Bombers 23-19 to capture the 95Th Grey Cup. This is the Rider’s third Grey Cup title.
The Saskatchewan Roughriders are first CFL team to partner with Rojo Research. Other professional clubs include minor league baseball teams the Portland Beavers, Stockton Ports , Delmarva Shorebirds, Lancaster Jet Hawks, St. Paul Saints, and the Modesto Nuts, as well at the Portland Timbers of the United Soccer League. Rojo Research also has performed fan studies for over 40 NCAA Division I & II programs.
Rojo Research specializes in college and pro sports audience research to assist athletics programs and organizations to increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.
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