San Bernardino, CA – CSU San Bernardino Athletics has commissioned Rojo Research to perform a fan demographic study in an effort to increase corporate sponsorship revenue.

"We are excited about this opportunity to assess the value and impact of CSUSB and the athletics program in particular. Based on our evaluation," states Ricardo Hooper, Director of Marketing for CSUSB Athletics, "Rojo Research offers a tremendous opportunity to engage businesses in the Inland Empire in terms that they can understand and appreciate. We expect to show our current and future partners that creating a relationship with the Coyotes can impact a company's marketing and human resources efforts and community involvement."

"California State University San Bernardino faces a challenge regarding sponsorship revenue due to the enormity of the local market. Yet, the immenseness of the Inland Empire also suggests the opportunity is limitless." offers John Herron, CEO of Rojo Research. "Regarding sports sponsorship dollars, the Coyotes have minimal competition, with only UC Riverside and a few California League baseball clubs in the market. If CSU San Bernardino can effectively illustrate a strong value proposition of Coyotes fans, and underscore a measurable return on investment, the program should expect a substantial revenue increase."

Established in 1965, the university offer 100 degree, credential, and certificate programs, and has an enrollment of over 17,000 students. CSUSB has several national recognized programs, such a 2006 4th place U.S. ranking for its graduate entrepreneur program, and top marks for its National Security Studies Master of Arts program.

CSU San Bernardino Athletics celebrates its 25th anniversary in 2009. Although know for a successful men's basketball, baseball, soccer, and women's volleyball programs, golfer Scott Householder provided the university's sole national championship, shooting a 273 for 72 holes in 1999.

The Coyotes are a member of the NCAA Division II California Collegiate Athletics Association (CCAA) and offers 11 men's and women's programs.

Rojo Research specializes in audience research to assist college athletics programs and professional sports organizations increase corporate sponsorship revenues.

CSU San Bernardino is the seventh Rojo Research sports industry partner from California, joining the athletics programs of Fresno State, Cal, San Jose State, and Sacramento State, as well as California Baseball League members the Stockton Ports, Modesto Nuts, and Lancaster Jet Hawks.

Other NCAA Division II clients include Newberry, NW Missouri State, Central Oklahoma, Minnesota State, West Texas A&M, Abilene Christian, and Simon Fraser.

CSU San Bernardino Athletics - Dr. Ricardo Hooper, Director of Marketing
Rojo Research - John Herron, President & CEO, 503.954.2747 |


ROJO RESEARCH © Copyright 2006. All rights reserved.