Spartanburg, SC. – University of South Carolina Upstate Athletics has selected Rojo Research to perform a study on fan demographics. Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“USC Upstate is pleased to partner with Rojo Research to collect this information on our fans and corporate partners.  With this tool, we look forward to increasing the community’s participation in Upstate Athletics as so many colleges and universities have done after completing this research.” comments Jules Bryant, Assistant Director of Development & Special Events.

“For such a young institution, it’s quite remarkable how well the Spartans have competed in the NAIA, NCAA Division II, and now Division I.” remarks CEO John Herron. “USC Upstate is a rising athletic program in the South, and we are pleased the administration has chosen Rojo Research to assist in their growth initiatives.”

Founded in 1967, the university has an enrollment of over 4,500 students and 220 full-time faculty. In recent years US News and World Report ranked the USC Upstate as one of the top four public comprehensive colleges in the South.

USC Upstate fields 17 NCAA Division I sports and is a member of the Atlantic Sun Conference.
USC Upstate is the third Atlantic Sun member to commission Rojo Research to perform fan research, joining Belmont and Kennesaw State. Other southern institutions include McNeese State, New Orleans, Louisiana Tech, Winston-Salem State, High Point, and North Carolina Central.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland, OR market.


Rojo Research:  John Herron, President/CEO, 503-764-5530,
University of South Carolina Upstate Athletics:     Jules Bryant, Assistant Director of Development & Special Events, 864-503-5143,


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