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FOR IMMEDIATE RELEASE: July 7, 2009

SEATTLE KNOWS JACK! JACK IN THE BOST STRONG IN LOCAL HISPANIC MARKETSHARE

Do you want papa fritas with that? A recent study of consumer behavior uncovered a substantial number of Puget Sound Latinos choose Jack in the Box for their fast food fix.

Rojo Research recently surveyed 485 Seattle-area Latinos regarding demographics, purchasing habits, media consumption, and fast food preferences.

37.7% of Puget Sound Latino adults dined at Jack in the Box during the past four weeks, second only to market leader McDonald's (47.8%).

Similar studies support a Jack in the Box patronage of 21.4% for Yakima/Tri-Cities Latino adults and 19.9% of Portland Latino adults.

With an estimated 271,500 Latinos residing the seven Puget Sound counties of King, Pierce, Snohomish, Skagit, Thurston, Kitsap, and Island - 102,356 Latinos visit Jack in the Box every 4 weeks. ¡Son muchas hamburgesas!

Contact:
If interested in information regarding the 2009 Seattle Latino Media Study, please contact Evelin Hernandez, Rojo Research Director of Latino Media, 503-954-2770.
Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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