FOR IMMEDIATE RELEASE: July 7, 2009
SEATTLE KNOWS JACK! JACK IN THE BOST STRONG IN LOCAL HISPANIC MARKETSHARE
Do you want papa fritas with that? A recent study of consumer behavior uncovered a substantial number of Puget Sound Latinos choose Jack in the Box for their fast food fix.
Rojo Research recently surveyed 485 Seattle-area Latinos regarding demographics, purchasing habits, media consumption, and fast food preferences.
37.7% of Puget Sound Latino adults dined at Jack in the Box during the past four weeks, second only to market leader McDonald's (47.8%).
Similar studies support a Jack in the Box patronage of 21.4% for Yakima/Tri-Cities Latino adults and 19.9% of Portland Latino adults.
With an estimated 271,500 Latinos residing the seven Puget Sound counties of King, Pierce, Snohomish, Skagit, Thurston, Kitsap, and Island - 102,356 Latinos visit Jack in the Box every 4 weeks. ¡Son muchas hamburgesas!
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