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PURPLE ACES PULL ONE FROM SLEEVE
EVANSVILLE COMMISSIONS FAN CONSUMER BEHAVIOR STUDY TO INCREASE CORPORATE PARTNERSHIP REVENUE

FOR IMMEDIATE RELEASE:July 14, 2011

EVANSVILLE, IN – The University of Evansville has appointed Rojo Research to perform a fan consumer behavior study in effort to expand its corporate partnership revenue opportunities.

“University of Evansville athletics has the vision to position itself as an invaluable marketing partner for local and regional companies.” said John Herron, CEO of Rojo Research. “We look forward to begin the fan study and are excited to support the program’s ambitions of growth.”

Established in 1854 as the Moores Hill Male and Female Collegiate Institute, the University of Evansville is a private institution of 3,000 undergraduate and graduate students.

The unique nickname, the Aces, was acquired when an opposing coach joked after losing to the Evansville College Pioneers in the 1920s. Dan Scism, the sportswriter credited with first using the name ‘Aces’ in headlines, said he did so at the suggestion of basketball coach John Harmon in 1926. "Prior to that the Aces had been called Pioneers," Scism said, "but Coach Harmon suggested I call them the Aces because he was told by Louisville's coach that he didn't have four aces up his sleeve, he had five!"

Noted alumni include Matt Williams, producer and writer for TV sit-coms The Cosby Show, Home Improvement, and Roseanne; Wayne Davidson, former CEO of Bristol-Myers Squibb; NBA Hall of Fame Coach Jerry Sloan; Pulitzer Prize winning poet Lisel Mueller; Emmy nominated actor Jack McBrayer, best known as Kenneth Parcell on the TV series 30 Rock; and singers Leigh and Chandra Watson of The Watson Twins.

Evansville is the third Missouri Valley Conference member to partner with Rojo, joining Southern Illinois and Northern Iowa. The Purple Aces are also the third partner from the Hoosier State along with Butler and Valparaiso.

The Purple Aces men’s basketball program has won NCAA Division II national championships in 1959, 1960, 1964, 1965, 1971. Since moving to Division I in 1977, the program has made five trips to the NCAA Men’s Basketball Tournament, and twice to the NIT.

Launched in September 2006, the Rojo Research has quickly risen to one of the largest providers of audience research for NCAA member institutions and professional sports organizations with over 80 partners throughout the U.S and Canada.

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

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