FOR IMMEDIATE RELEASE: July 21, 2006
OREGON BALLET THEATRE PARTNERS WITH ROJO RESEARCH FOR AUDIENCE SURVEY
"We're continually looking for ways to build our audience and market research is an essential tool to help us do that," said Oregon Ballet Theatre Executive Director Jon Ulsh. "We're pleased to team with Rojo Research in this effort."
"Research allows arts organizations to better define their audience and maximize sponsorship opportunities, which is especially important during a climate of economic pressure," said John Herron, President of Rojo Research. "We're quite excited to be working with OBT on this project."
Founded in 1989, OREGON BALLET THEATRE is a not-for-profit, professional ballet company, with a school, based in Portland, Oregon. On July 1, 2003, Christopher Stowell became OREGON BALLET THEATRE's artistic director and Damara Bennett joined OBT as school director. OREGON BALLET THEATRE offers the highest quality ballet, in a repertoire of classic and contemporary work, to the people of Oregon, the Pacific Northwest and the United States.
The School's mission is the pursuit of excellence in dance training to produce pre-professional dancers of the highest caliber and increase the community's awareness of dance. More information is available at www.obt.org.
A pioneer in defining live-event audience, Portland-based Rojo Research employs a combination of traditional measurement methods customized to client needs. The company specializes in market research for college athletics, performing art organizations, minor league sports and Spanish-language print and radio media.
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