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FOR IMMEDIATE RELEASE: July 22, 2010

WESTERN CAROLINA UNIVERSITY CATAMOUNTS CATAPULT INTO AGGRESSIVE SPONSORSHIP INITIATIVES
FOR IMMEDIATE RELEASE: July 22, 2010

Cullowhee, NC – Western Carolina University Athletics has partnered with Rojo Research to perform a fan consumer behavior study to expand its corporate sponsorship revenue opportunities.

“Rojo is very excited to support Western Carolina University Athletics underscore the immense value of fans as a unique target audience for sponsors.” remarks John Herron, president of Rojo Research.

Western Carolina University was founded in 1889 as a semi-public secondary education school known as the Cullowhee Academy. In 1905, the school became the first normal school North Carolina; charged with training educators in western region of the state. After numerous name changes, the institution became Western Carolina University in 1967, and a member of University of North Carolina system in 1972.

The university serves over 9,500 undergraduate and graduate students. The 2010 edition of the U.S. News & World Report guide to “America’s Best Colleges” ranks Western Carolina University 10th among public universities in the South that offer master’s degrees.

Noted WCU alumni include Ernest Fitzgerald, Bishop of the United Methodist Church; Paul Johnson, Head football coach of Georgia Tech; Sean Bridgers, TV/film actor (Deadwood, Sweet Home Alabama); and Ronnie Carr, whom made first three-point field goal in college basketball history.

Western Carolina University is the first Southern Conference member to partner with Rojo and the fourth North Carolina institution joining High Point, North Carolina Central, and Winston-Salem State.

Launched in September 2006, Rojo Research has quickly risen to the largest provider of audience research for NCAA member institutions and professional sports organizations with over 80 partners throughout the U.S and Canada.

Rojo Research also offers syndicated local-market Latino media research in the Pacific Northwest markets of Seattle/Tacoma, Yakima/Tri-City (WA), and Portland/Salem (OR).

Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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