PORTLAND STATE PARTNERS WITH RESEARCH FIRM
Portland State has partnered with Rojo Research, a Portland market research firm, to conduct telephone and web-based surveys of football season ticket holders.
“This is an exciting and important project and it’s just one more step in the right direction for Portland State’s marketing efforts,” said Assistant Athletic Director for Marketing Scott Herrin.
The research examines the demographics and personal and consumer habits of the ticket holders in order to best identify the type of people who buy Viking season football tickets.
This information will be presented to corporate sponsors. Portland State anticipates that the information that emerges from the research will ensure that they are using the correct corporate sponsors for their target audience.
The two-week phone survey has concluded and the web survey has just begun. The link to the survey is /wsv/vikings/.
A pioneer in defining live-event audience, Portland-based Rojo Research employs a combination of traditional measurement methods customized to client needs. The company specializes in market research for college athletics, performing art organizations, minor league sports and Spanish-language print and radio media. More information is available at www.rojoresearch.com.
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