PORTLAND, Ore. -- Rojo Research announced today that it will perform fan research on behalf of two university properties represented by Learfield Sports – Wolf Pack Sports Properties ( University of Nevada ) and Black Bear Sports Properties ( University of Maine ). 


Learfield Sports manages multimedia rights for nearly 35 collegiate institutions and secures marketing partnerships for the Black Coaches & Administrators (BCA).  The Dallas-based company also provides exclusive sports programming to more than 1,000 radio stations throughout the country.  Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. 

“We are quite excited to partner with Learfield Sports,” says John Herron, President of Rojo Research. “Learfield is a pioneer in collegiate multimedia and marketing, and works with several of the top college and university athletic programs in the country. We look forward to the development and dissemination of in-depth fan research for the Nevada and Maine sports properties.”

The University of Nevada Wolf Pack is a member of the WAC Conference. The school has an enrollment of 16,000 and fields 19 Division I programs.

The University of Maine Black Bears compete in the Atlantic-10 Conference for football, the Hockey East Association, and the America East Conference. Maine has an enrollment 11,500 students and participates in 17 Division I sports.

Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption. For more information, please visit

Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri , a client still today.  For more a complete listing of schools represented by the company, visit



Rojo Research:     John Herron, 503-764-5530,

Learfield:                Jennifer Duncan 469-767-8324,



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