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SACRAMENTO, CA -- SACRAMENTO THEATRE COMPANY HAS COMMISSIONED ROJO RSEARCH TO PERFORM A STUDY ON PATRON DEMOGRAPHICS.

Rojo Research will capture data on patron demographics, purchasing plans, shopping behavior, and event experience; with such data leveraged to support a corporate sponsorship revenue initiative. 

“This is an exciting opportunity for us,” says Mark Standriff, Managing Director of STC. “Rojo Research has a great track record and an excellent research plan, which means our relationship is really going to be productive and profitable.”

“We are very pleased to work with a theatre company of the caliber and rich history of Sacramento Theatre Company,” states John Herron, president of Rojo Research.

“We believe STC will be able to successfully leverage their robust and well-desired audience to several regional and local marketers.  Trends illustrate the cost of production continues to increase, while government contributions and corporate gifts have dwindled.  Sacramento Theatre Company has taken a bold and aggressive strategy to enhance their corporate sponsorship revenue streams.”

“Most all media leverage audience demographics to substantiate a return-on-investment for advertisers. Pro and college athletics offer such an ROI for their sponsors, so its logical performance arts organizations would pattern a revenue channel model upon the successes of other entertainment-related industries.”

Founded in 1942, Sacramento Theatre Company is a non-profit professional theater that presents a wide variety of critically acclaimed productions, ranging from classics like To Kill A Mockingbird and Taming Of The Shrew to world premieres such as Five Course Love and Someone’s Somebody.

Rojo Research specializes in performance arts audience research to assist organizations to increase corporate sponsorship revenues. Through a combination of phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.

Contact

Sacramento Theatre Company - Lara Baine, 916-446-7501 x 109 baniel@sactheatre.org

Rojo Research - John Herron, 503-764-5530 john@rojoresearch.com

 

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