FOR IMMEDIATE RELEASE: August 10, 2009
NORTH DAKOTA FIGHTING SIOUX SELECT ROJO FOR FAN STUDY
Grand Forks, ND – The University of North Dakota athletics department has selected Rojo Research to perform a fan demographic study in an effort to increase corporate sponsorship revenue.
"We are very pleased to be working with Rojo Research,” said University of North Dakota Athletics Director Brian Faison. “We have tremendous fans and outstanding corporate support and we want to provide the very best service possible to all of our support groups and investors. We feel that our partnership with Rojo Research will generate the kind of information we need to be even better stewards to our clients.”
“Rojo Research is honored to be chosen by the University of North Dakota athletics department to support its corporate sponsorship sales initiatives”. comments John Herron, CEO Rojo Research. “The Fighting Sioux have a distinguished athletic tradition, especially in men’s ice hockey; and we look forward to assist the program articulate a substantial value proposition regarding its unique audience to local, regional and national marketers.”
Established in 1883, the University of North Dakota is the oldest university in the state and has an enrollment over 12,500 students. UND offers 89 undergraduate majors, 63 doctoral programs, and two professional programs (law and medicine). The university is well-known for its School of Aerospace Sciences, Energy and Environmental Research Center, and the USDA Human Nutrition Research Center.
University of North Dakota is a member of the NCAA Great West Conference and Western Collegiate Hockey Association, and offers 18 men's and women's programs. The Fighting Sioux have won seven national championships.
University of North Dakota noted alumni include pioneer aviator Carl Ben Eielson, arctic explorer Vilhjalmur Stefannson, astronaut Karen Nyberg, CEO of Cargill Gregory Page, Buffalo Wild Wings restaurant chain CEO Sally Smith, NBA player and current LA Lakers coach Phil Jackson, Pulitzer Prize-winning playwright and author Maxwell Anderson, former Ebony magazine editor Era Bell Thompson, former LIFE magazine editor Edward Thompson, and America’s Next Top Model winner Nicole Linkletter.
Rojo Research specializes in audience research to assist college athletics programs and professional sports organizations increase corporate sponsorship revenues.
Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions and professional sports organizations.
University of North Dakota joins Southern Utah University as the second Great West Conference member, and Minnesota State, Mankato as the second Western Collegiate Hockey Conference member to partner with Rojo Research. Rojo has performed fan research for 57 university athletics programs in the United States and Canada.
Through phone and web-based methodology, Rojo Research collects over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption. Rojo Research also offers local syndicated Hispanic media research.
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