Maryville, MO - Northwest Missouri State Athletics selects Rojo Research to perform fan demographic research.

Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior, and event experience; with such data leveraged to support corporate sponsorship revenue initiatives.

“We have worked with several major and mid-major conference schools, and are very excited that Northwest Missouri State will be our first Division II partner.” remarks John Herron, President of Rojo Research. “The recent successes of the athletic program, and especially football, have positioned Northwest Missouri State to leverage their valuable and highly-desired audience to local and regional sponsors.”

“We are excited about the opportunity to work with Rojo. Our goals are to increase fan attendance and corporate sponsorships. Partnering with John and Rojo Research allows us to gain valuable information that will be used to reach those goals.” says Morris White, Northwest Missouri State Marketing, Promotions, and Licensing Manager.
Northwest Missouri State University is a member of the Mid-American Intercollegiate Athletics Association (MIAA). The school has an enrollment of 6,600 undergraduate and graduate students, and fields 16 Division II programs. The Bearcat football team has played in the National Championship game the past two seasons.

Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.

Northwest Missouri State Athletics: Morris White, 660-562-1581,
Rojo Research: John Herron, 503-764-5530,


ROJO RESEARCH © Copyright 2006. All rights reserved.