Maryville, MO - Northwest Missouri State Athletics selects Rojo Research to perform fan demographic research.
Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior, and event experience; with such data leveraged to support corporate sponsorship revenue initiatives.
“We have worked with several major and mid-major conference schools, and are very excited that Northwest Missouri State will be our first Division II partner.” remarks John Herron, President of Rojo Research. “The recent successes of the athletic program, and especially football, have positioned Northwest Missouri State to leverage their valuable and highly-desired audience to local and regional sponsors.”
Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.
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