FOR IMMEDIATE RELEASE: August 28, 2009
LEARFIELD COMMISSIONS FAN STUDIES FOR MISSISSIPPI STATE & NORTHERN IOWA
Plano, TX – Leafield Sports has commissioned Rojo Research to perform fan studies for the athletics programs of Mississippi State University and the University of Northern Iowa. The data from the respective studies will be leveraged with local, regional, and national companies in effort to increase sponsorship revenue.
Bulldog Sports Properties and Panther Sports Properties are a part of the Learfield Sports portfolio. Learfield Sports, a preeminent leader in the collegiate sports marketing arena, boasts a rich history dating back to 1975 as the radio rights holder for the University of Missouri. A client still today, Missouri now joins a powerful portfolio of over 50 collegiate institutions and associations trusting Learfield Sports as their exclusive athletic marketing partner.
Rojo Research provides fan demographics for thirteen other Learfield Sports properties including partner institutions of Army, Boise State, Bowling Green, Idaho, Louisiana Tech, Maine, Montana, Montana State, Nevada, New Hampshire, San Jose State, Texas Tech, and Wyoming.
Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions, supplying fan data to 58 university athletics programs.
Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption. Rojo Research also offers syndicated local-market Latino media research.
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