McNEESE STATE COWBOYS PICK ROJO RESEARCH FOR FAN DEMOGRAPHICS
Lake Charles, LA - McNeese State University Athletics pick Rojo Research to perform study on fan demographics.
Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior, and event experience; with such data leveraged to provide a return on investment for corporate sponsors.
"McNeese State is consistently a powerhouse in the Football Championship Subdivision. We are honored to assist the program with its corporate sponsorship initiatives," remarks Rojo Research president John Herron.
"Athletics Director Tommy McClelland is quite ambitious and aggressive to increase resources. Tommy wants to assure McNeese State will continue its position as a competitive athletics program. McNeese State has a very compelling value proposition to offer sponsors, and we greatly appreciate this partnership."
McClelland adds, "Rojo Research is going to provide us with the information we need to not only continue, but to also enhance our ability to cultivate corporate sponsorships in Lake Charles and Southwest Louisiana ."
McNeese State University is a member of the Southland Conference. The school has an enrollment of 8,700 undergraduate and graduate students, and fields 14 Division I programs. The McNeese State Cowboys have won 11 regular season football conference championships in the 44 year history of the Southland Conference.
Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.
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