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ST. PAUL SAINTS SELECT ROJO RESEARCH FOR FAN STUDY August 31, 2008

St. Paul, MN – The St. Paul Saints Baseball Club have selected Rojo Research to perform a fan demographics study to support its corporate sponsorship initiatives. Through phone and web-based methodologies, Rojo Research will capture over 400 data points including demographics, purchasing trends, shopping habits, broadcast consumption, and sponsorship vehicle influence.

“We were delighted when the St. Paul Saints approached us about a fan research study.” comments John Herron, CEO of Rojo Research. “Many fans may not know much about independent professional baseball, but most know of the Saints. The organization is ahead of the curve in creating an electrifying fan experience, and its outstanding attendance record proves it.  We look forward to assist the Saints with their sponsorship initiatives.

“We have been pleased with Rojo Research through every step of the survey process.  From survey development, to implementation, to accessing the data, Rojo Research’s system was perfect for our needs.” remarks Derek Sharrer, Executive Vice President & General Manager of the Saints.  “I couldn’t have imagined a scenario where we would receive the number of responses that we did, the amount of information that we were able to obtain, or the ability to utilize that information in the way we now are able.”  

The St. Paul Saints have unique history. From 1902-1960, the Saints served as a farm club for the Yankees, Cardinals, and Dodgers. During this era, notable baseball luminaries such as Leo Durocher, Lefty Gomez, Roy Campanella, and Walter Alston played for the club. The Saints and rivals Minneapolis Millers moved to new markets after 1960 to accommodate the Minnesota Twins.

In 1993, the Saints were one of six charter members of the independent Northern League, and in 2005 moved to the American Association. Famous alumni include Darryl Strawberry, Leon Durham, Jack Morris, Dwight Smith, Glenn Davis, and Doug Dascenzo.

Know for outrageous marketing and promotions, the Saints once sold out 249 consecutive dates, and have drawn nearly 4 million fans to games in St. Paul .

Rojo Research specializes in audience research to assist college and professional sports organizations increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of fan research for NCAA member institutions.

Minor league baseball clients include the Portland Beavers, Modesto Nuts, Lancaster Jet Hawks, Stockton Ports , and Delmarva Shorebirds, as well as the Portland Timbers Soccer Club and the 2007 CFL Gray Cup Champion Saskatchewan Roughriders.

Rojo Research also offers local qualitative Spanish media research, and in October will launch its 2008 Portland (OR) Spanish Media Study.

Contact

Rojo Research:  John Herron, President/CEO, 503-764-5530, john@rojoresearch.com
St. Paul Saints: Scott Bush, 651-644-3517, sbush@saintsbaseball.com

 

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