FOR IMMEDIATE RELEASE: September 14, 2009
SEATTLE LATINOS WANT TEXT COUPONS FROM HISPANIC MEDIA
A challenging economy has forced consumers to seek savings and discounts, but clipping coupons is so last millennium. Text message and email coupons have become increasingly popular.
A recent MediaWeek magazine article reports 8.6 million of U.S. household (8%) receive coupons via text message and/or email.
In May, Rojo Research surveyed 485 Seattle-area Latinos regarding demographics, consumer behavior, and media consumption.
The study concludes only 3.9% of Puget Sound Hispanic adults used a coupon from a local Latino newspaper or magazine in the past 4 weeks, and 4.5% have received a text and/or email coupon from any local Latino media.
Yet, an impressive 18.4% of Hispanic adults would be willing to receive a text message coupon from a local Latino media.
With constant pressure for ethnic media to deliver fresh, value-driven marketing channels for advertisers, the data collected in Rojo Research’s 2009 Seattle Latino Media Study offers promise.
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