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FOR IMMEDIATE RELEASE: September 14, 2009

SEATTLE LATINOS WANT TEXT COUPONS FROM HISPANIC MEDIA

A challenging economy has forced consumers to seek savings and discounts, but clipping coupons is so last millennium. Text message and email coupons have become increasingly popular.

A recent MediaWeek magazine article reports 8.6 million of U.S. household (8%) receive coupons via text message and/or email.

In May, Rojo Research surveyed 485 Seattle-area Latinos regarding demographics, consumer behavior, and media consumption.

The study concludes only 3.9% of Puget Sound Hispanic adults used a coupon from a local Latino newspaper or magazine in the past 4 weeks, and 4.5% have received a text and/or email coupon from any local Latino media.

Yet, an impressive 18.4% of Hispanic adults would be willing to receive a text message coupon from a local Latino media.

With constant pressure for ethnic media to deliver fresh, value-driven marketing channels for advertisers, the data collected in Rojo Research’s 2009 Seattle Latino Media Study offers promise.


For information regarding the Latino media research, please contact Evelin Hernandez, Rojo Research Director of Latino Media & Sports, 503-954-2770.
Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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