Newberry, S.C.Newberry College Athletics has chosen Rojo Research to perform a study on fan demographics. Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors and help create a better game atmosphere for fans to enjoy.

“We are really excited about our relationship with Rojo Research," said Vice President for Intercollegiate Athletics Andy Carter. "We have always talked about getting this type of information, but now it will be a reality. This partnership will change the way we market and promote ourselves to our constituencies.”

Newberry College fields 15 varsity sports as well as competitive cheerleading and participates in NCAA Division II as a member of the South Atlantic Conference.

Founded in 1856, Newberry College is affiliated with the South Carolina , Southeastern, Florida-Bahamas, and Caribbean Synods of the Evangelical Lutheran Church in America . Newberry is a proud member institution of the NCAA Division II and the South Atlantic Conference, a league comprised of nine colleges and universities in North and South Carolina and Tennessee .

“Rojo Research is very pleased to partner with Newberry College . By investing in audience research, the athletic department will illustrate to sponsors the unique richness of Newberry College fans.” comments John Herron, CEO. “I personally know of very few Division II programs that have the vision of revenue growth to pursue such an investment. Its apparent Newberry College desires to become an elite program, and generate the resources to support both athletic and academic excellence.”

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland , Ore. market.


Rojo Research:  John Herron, President/CEO, 503-764-5530,


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