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FOR IMMEDIATE RELEASE: October 15, 2007

WAC SIGNS COMPACT WITH ROJO RESEARCH


Denver, CO - The Western Athletic Conference has reached an agreement with Rojo Research to perform study on fan demographics.
Rojo Research will capture data on fan demographics, marketing influence, media consumption, and event preference in effort to enhance attendance and overall game day experience.

“The Western Athletic Conference has many outstanding institutions competing at the highest level of NCAA athletics. In football alone Boise State , Hawai’i , and Fresno State have consistently beat programs with storied histories from dominate conferences. We are very pleased the WAC has selected our firm to help with the conference’s strategy for growth.” says John Herron of Rojo Research.

“We look forward to working with John on this project and we are confident that his results will benefit each of our institutions,” the WAC’s Conor Caloia said. “After reviewing several options for market research we selected Rojo for their flexibility to meet the needs of each of our institutions and because their results are so easy to utilize.”

Founded in 1962, the Western Athletics Conference is composed of nine member institutions - Boise State , Fresno State , Hawai’i , Idaho , Louisiana Tech, Nevada , New Mexico State , and Utah State .
Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption. Some clients include, Cal , New Orleans , Portland State , Belmont , Southern Utah, Niagara, McNeese State , Kennsesaw State , and Maine .

Contact
Western Athletic Conference: Conor Caloia, Director of Marketing & Promotions,
303-962-4204, ccaloia@wac.org

Rojo Research: John Herron, President, 503-764-5530, john@rojoresearch.com

 

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